• Blue In Green Soho


The Cover Nippon

May 03, 2016

Renovations on the store are almost complete and we'll be announcing our soft opening later this week. This Thursday May 5th we'll introduce "The Cover Nippon New York" featuring a selection of lifestyle products made by contemporary Japanese master artisans located on the mezzanine of our new expanded space. The reception starts from 6pm at Blue In Green. Continue Reading →

Kapital mention in The New Yorker

March 23, 2016

David Sedaris recounts a week spent shamelessly shopping in Japan: http://nyer.cm/RpT53OF   via @newyorker CREDIT ILLUSTRATION BY TAMARA SHOPSIN Continue Reading →


March 16, 2016

Many of our most popular jeans sell out before they can be restocked, with wait times varying from weeks to months, so to try and correct this we’ll attempt to keep our most popular styles in stock in every size at all times. This means however that less popular styles may not be routinely restocked or will be discontinued all together. This also means we may no longer be carrying as wide a range of styles as we currently do in the hopes of servicing our customers looking for popular styles in stock in their size. Continue Reading →


March 16, 2016

We’ve received new deliveries for Spring from Pure Blue Japan, Warehouse, Loop & Weft, New Balance, and Factotum along with a few items from various other brands. As many are aware the Japanese denim brands deliver Spring orders later in the season so the bulk of those will be on the way soon. Please check our New & Recent sections for updates on those deliveries: http://blueingreensoho.com/collections/new-recent-1 Continue Reading →