September 01, 2016

GQ Style

Blue In Green featured in GQ's "How to Shop New York City Like It’s Tokyo" 

Blue in Green 
8 Greene St. 
Raw denim and other highly sought after Japanese fashions from small-scale brands.

SoHo’s Blue in Green, recently re-opened after an expansive renovation, has done more to advance denim-head culture in New York than any other boutique. When Yuji Fukushima and Gordon Heffner founded the shop in 2006, they sold blue jeans Heffner brought back from Japan in suitcases. The store quickly developed a loyal following by carrying obscure small-scale Japanese denim operations like Studio D’Artisan and Samurai. The ethos: by using old-school manufacturing techniques and the finest cotton, they do an American classic better than most Americans. (Blue in Green is still the first—and often the only—point of distribution overseas for almost all the brands they stock.) You’ll also find a full range of Americana-inspired soft goods and outerwear from cult-favorite Kapital, and plenty of non-denim goods from Fullcount & Co. and others. A vintage Union Special chain stitch machine from the 1950s, on hand to hem your new pair of jeans the right way, makes it a true one-stop shop.

Blue in Green's renovation has enabled an expanded brand list and more non-denim goods.

More of the story here:
May 03, 2016

The Cover Nippon

Renovations on the store are almost complete and we'll be announcing our soft opening later this week. This Thursday May 5th we'll introduce "The Cover Nippon New York" featuring a selection of lifestyle products made by contemporary Japanese master artisans located on the mezzanine of our new expanded space. The reception starts from 6pm at Blue In Green.

March 23, 2016

Kapital mention in The New Yorker

David Sedaris recounts a week spent shamelessly shopping in Japan:   via


March 16, 2016


Many of our most popular jeans sell out before they can be restocked, with wait times varying from weeks to months, so to try and correct this we’ll attempt to keep our most popular styles in stock in every size at all times. This means however that less popular styles may not be routinely restocked or will be discontinued all together. This also means we may no longer be carrying as wide a range of styles as we currently do in the hopes of servicing our customers looking for popular styles in stock in their size.

March 16, 2016


We’ve received new deliveries for Spring from Pure Blue Japan, Warehouse, Loop & Weft, New Balance, and Factotum along with a few items from various other brands. As many are aware the Japanese denim brands deliver Spring orders later in the season so the bulk of those will be on the way soon. Please check our New & Recent sections for updates on those deliveries:

March 16, 2016

First Arrow's now available at Blue in Green.

(From the First Arrow's website)

The trademark : Our motif is the Sun. The Sun is the origin of everything.

FIRST-ARROW’s helps the person who wears our product. We have such an earnest wish. Arrows show a better way, and we wish that our customers will be led to good luck. We handcraft these products one by one in the FIRST-ARROW’s studio. We never compromise, each one is handcrafted carefully ,delicately and to make absolute value. The origin of the style is native, but at first, we make the product which we want. We bring out the utmost characteristic of the material (feel and color), and harmonizing it with a design. Each production process is carried out by the original technique such as selection of materials, sculpting and polishing. We want to offer eternal products. This is a concept of First Arrow’s. (Every product of the First Arrows will receive “an eternal guarantee”.)

[1] First arrow, Bow & First arrow, Arrowhead

It’s the same as our concept. FIRST-ARROW’s helps the person who wears our product.
We have such an earnest wish. Arrows show a better way, and we wish that our customers will be led to good luck.

[2] Sun

Sun is a symbol of the God (sun god) energy・power. It’s the “origin” of all things.

[3] Arabesque, flower

They express life, vitality, crop, and express the earth with the sun and arabesque.

[4] Eagle, feather

Only an eagle can communicate with god . The feather of the eagle is a symbol of the courage.

[5] Eagle claw

It is said that if you can obtain a dream, you can obtain something.

[6] Bear claw

It expresses strength.

[7] Medicine wheel

A chain and a direction (North, South, East and West). The lucky charm which orders one’s course.



Pure silver is too flexible so we mainly use “silver and copper” dual alloy when we make silver accessories. FIRST-ARROW’s uses 950 silver (95% silver 5% copper). Accessories have the utmost suitable hardness, color and shine. We use harder 925 silver (92.5% silver / 7.5% copper) for the part which needs the hardness for molding. When the article needs the hardness more, we give heat-treatment and special processing to strengthen it more.


Pure gold is also too flexible so we use “gold , silver and copper, etc” alloy, mainly 18K which is 75% gold, 25% other (silver , copper , etc.. ).
It is comparatively yellow 18K of the hue that mixed “other metals ” at the original ratio.


Native Americans considered the turquoise to be a holy stone for a long time. It keeps you away from danger and disease.
It is thought of as “a lucky charm” giving good luck. It is also thought to express the sky and water.


When light reflects BLACKSTAR, four lines of stars appear. It is a very beautiful stone showing star-shaped light in darkness. It was first excavated in 1964. FIRST- ARROW’S uses high quality Blackstar.


FIRST-ARROW’s uses cowhide. It’s called “BUTTERO”. It is leather tanned in Italy by a traditional technique called “TANNIN ”. The quality is special, and it is the highest grade. If taken care of diligently, the gloss will be better.


Deerskin is soft and porous leather. It is one of the leathers which have been made for a long time in Japan. It is very strong leather because the fiber is dense, so it doesn’t snap easily, even if exhausted.


We make every product elaborately, even invisible and small parts.
These feelings give boldness and delicateness to FIRST-ARROW’s products.
As a token of absolute value and an eternal guarantee, we carve FIRST-ARROW’s name.

March 12, 2016

The New York Times Style Magazine - T’s March 6 Men’s Fashion Issue

Warehouse LOW CUT CANVAS SNEAKERS featured in this months New York Times Style Magazine Men’s Fashion Issue.