Snow Peak's journey began in Japan in 1958, when founder Yukio Yamai, an accomplished mountaineer, created his own line of superior climbing gear out of the discontent for the current gear on the market. It is their birthplace and their founder's heritage that they look to whenever they sit down at the drawing board and create their next piece of outdoor gear. With great acclaim from the fashion and outdoor industries, Snow Peak Apparel launched in 2014 and has inspired a new generation of outdoor enthusiasts.