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Blue In Green featured in GQ's "How to Shop New York City Like It’s Tokyo" Blue in Green 8 Greene St. Raw denim and other highly sought after Japanese fashions from small-scale brands. SoHo’s Blue in Green, recently re-opened after an expansive renovation, has done more to advance denim-head culture in New York than any other boutique. When Yuji Fukushima and Gordon Heffner founded the shop in 2006, they sold blue jeans Heffner brought back from Japan in suitcases. The store quickly developed a loyal following by carrying obscure small-scale Japanese denim operations like Studio D’Artisan and Samurai. The ethos: by using old-school manufacturing techniques and the finest cotton, they do an American classic better than most Americans. (Blue in Green is still... Continue Reading →
