Founded by the elusive denim craftsman Masao Oishi, ONI Denim is known for producing highly textured, slubby selvedge jeans in limited quantities. The brand operates with a single vintage shuttle loom, creating fabric with a uniquely irregular hand. ONI’s jeans are prized for their durability and dramatic fades that develop over years of wear. Scarce availability adds to the mystique of this cult Japanese denim label.
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